9 Benefits of Having a Business Newsletter

Published January 31st, 2022 by LeaderInPrint, Inc.

If you aren't sending out a newsletter for your business, you might be missing out on an effective way to communicate with your customers.

Whether digital or print, a newsletter can drive your business communication and build connections with those customers.

Keep reading to learn the nine benefits of getting started with a business newsletter.

1. Focused Outreach

Your target customers are the ones who are most likely to buy from you. To find these customers, you'll want to develop a focused outreach to that audience.

Using a newsletter will allow you to send targeted communications to your ideal customers, encouraging them to learn more about your brand.

2. Build Connection

People like to know who they are in business with. Your ideal customers want to be known, and they want to know you.

Sending an engaging newsletter allows you to communicate more about who you are, what your organization stands for, and how you can best serve your customers.

3. Become an Industry Expert

Stand out from your competitors by building and sending a newsletter with content your customers will find valuable.

Customers shouldn't have to buy from you to see you as the expert. You can show this to them by teaching, offering resources, sharing industry insight, and including professional development.

4. Advertise Products or Services

As you brainstorm new ideas or business services, your customers should be the first to know. With a newsletter, you can advertise the latest products or services and see how they land with your customers.

5. Promotional Offerings

A way for your customers to feel valued is to offer them any promotions or discounts exclusively.

Share any specials or deals solely through your newsletter, letting those customers know that it's just for them.

6. Data and Statistics

Through a digital newsletter, you can see metrics of how well your content performed. Learn what your customers want or need the most based on what they opened and clicked on.

With a print newsletter, the data might look like tracking your web traffic after the newsletter went out or the number of calls and emails received as a result.

Keeping track of statistics allows you to understand your customers.

7. Two Ways to Communicate

Utilizing a business marketing tool such as a newsletter gives you options. You can send an electronic newsletter or get even more personalized by sending a print newsletter.

There are benefits to both. Digital communication is quick and low-cost, while print communication, like direct mail, is personal and more frequently opened.

Choose what works best for your business and your audience. You can even do both!

8. Increase Web Traffic

Increasing your web traffic is a powerful way to get more customers to buy from you. Use your newsletter to drive people back to your website.

You can do this through an incentive such as a free download or a specific call to action that gets them to interact with you through your website.

9. Test Your Content

Using both digital and print methods for your newsletter will allow you to test your content to find out what worked well and what didn't perform well.
Each time your messaging will get clearer and more targeted to reach your ideal customers.

Drive Business Forward With a Business Newsletter

Build your business by communicating and connecting with your ideal clients consistently. Through each business newsletter, you will learn more about your customers, and they will engage with you on a more regular basis.

If you're ready to print your first direct mail newsletter, contact us to discuss your order and request an estimate.

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