6 Reasons Why Print Marketing Stills Matters in the Digital World
Did you know that 95% of people under 25 years of age read print magazines?
If you've heard that digital marketing's ascent meant that print marketing would grind to a halt, you've been misinformed. Print marketing is alive and still matters in a digital world.
What is print marketing anyway? And do you know why print marketing has never gone out of style?
Here's a look at six reasons print marketing still matters in the digital age.
1. Print Marketing Has a Proven Track Record
Have you ever heard the saying, "If it ain't broke, don't fix it?" Chances are that you have. And one reason why it's repeated often is that it's true. Print marketing has been a proven method of reaching out to consumers.
This is one of the benefits of print marketing that shouldn't be overlooked.
2. Print Helps with Relationship Building
When you place print ads in reputable publications that have loyal customer bases, you'll be able to establish your brand and build relationships.
Readers who trust the publications they subscribe to are more likely to positively react to your ads. This is something that's referred to as the halo effect. So, find publications that are pillars in their communities and advertise.
Of course, this doesn't mean doing away with digital advertising. If you go with a print marketing campaign and steer clear of digital marketing, you'll miss out on the portion of the population that is more likely to respond to digital ads.
3. Print Is More Tangible Than Digital
One of the reasons people still read print books even in the age of e-books is that they like holding actual books. Part of enjoying a book is, for many book lovers, holding the book and physically flipping the pages.
It's the same way with many consumers. People still like holding magazines, newspapers, or flyers. Ensure you understand your demographic so that you advertise in a way that makes sense to them.
4. Easier to Reach Target Market With Print
It's also easier to reach specific target markets with print ads. You can focus on particular newspapers or magazines, for instance. If you do your research, you'll discover that some people groups prefer certain publications.
And the better you can target the demographic you're after, the higher the response rate will be. It's harder to zero in on any specific demographic online. So, explore various types of print marketing materials.
5. Print Marketing Builds Brand Awareness
Pring marketing is also about building brand awareness. While you can do this with digital marketing, there are also a lot of distractions on the internet. If your print marketing strategy includes proper placement, you'll attract eyes.
And the more attention you attract, the better you'll be able to build awareness about your products.
6. Print Ads Stay at Forefront Longer
Some digital ads appear in the promotion tab of email programs. People have to click on the tab to see the ads in question. That doesn't happen with print marketing. Print ads are front and center. Consumers will see it.
Planning a Marketing Campaign? Don't Forget Print
What is print marketing? Print marketing is still the most effective way to reach your target demographic. So, while digital marketing is important, you shouldn't forget the many benefits of print marketing.
We're a full-service printing company that offers a range of printed products and services. Let us show you how to launch a print marketing campaign.
Whether you want help with a marketing campaign or have some questions, get in touch. You can also request an estimate.